Convenience Store Renovation
Reedsville, Wisconsin

Country Visions_Reedsville_01

Project Overview

Country Visions Convenience Store

Expansion and renovation
Project Delivery: Design-Build

Country Visions Convenience Store

The Country Visions Cooperative convenience store at 525 Main Street in Reedsville had not been updated since 1998. This design-build project, including upgrades to both the interior and exterior, was fast-tracked to complete the work as expeditiously as possible and to minimize disruption for store customers and staff. The work, which began on September 14, 2017 was finished in nine months. Although the overall project timeline was nine months, interior renovations were completed in just four months. The final course of asphalt, line marking, and landscaping was scheduled to accommodate favorable weather conditions. This was the third convenience store renovation and fourth convenience store project we have completed for Country Visions Cooperative in the last six years.

Inside the Reedsville store, the layout was modified. Elements such as point-of-sale displays, the coffee island, and other retail areas were reconfigured to enhance both customer experience and traffic flow. A walk-in beer cave and liquor display area were added to the space, as well as a seating area for the attached A&W Restaurant and Hot Stuff Pizza Restaurant operations. Approximately 50 percent of the store — comprising almost 90 percent of what the customers see when they enter — was renovated. Included were new flooring, casework, point-of-sale counter, ceilings, and additional updates to store finishes. The store's exterior — what customers see first — also needed attention. Because the fabric canopy awning was dated and not in alignment visually with other recent Country Visions store updates, it was removed and replaced with a band of Exterior Insulation Finish Systems [EIFS] to complement the existing EIFS elements of the attached A&W Restaurant. An entrance canopy structure was built over the front entrance to provide an inviting entrance to the store and align with other nearby store locations — an important renovation not only from a design standpoint, but also for effective visual branding. Final renovations included resurfacing of the existing blacktop parking lot and updates to site drainage and landscaping.

[Click here to see other projects we have completed for Country Visions Cooperative]

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